Friday, July 17, 2009

From Edmonds Daily...

Ford Transit Connect Takes the Cake ... and Flowers and Cones

2010 Ford Transit Connect Edmunds.com

We don't cover commercial vehicles very often, as model changes are so infrequent they operate based on Jupiter years. There are rocks younger than the Econoline. But the 2010 Ford Transit Connect is a radically different vehicle that could revolutionize the way businesses (small and big alike) go about their transportation needs.

I was invited by Ford to travel around Beverly Hills yesterday in a Transit Connect, paying visits to three small business with different transport needs -- West Hollywood Picture Framing, Treefrogs florists and event planning, and Hansen's Cakes. The new Ford Work Solutions technologies were also showcased, and I must say, they are impressive and seem useful. Fun pictures and fascinating information to follow.

James Riswick, Automotive Editor

Ford Transit Connect Variations -- Photo by James Riswick, Edmunds.com

Above are some of the "upfitting" that can be done with the Turkish-made Ford Transit Connect. They can be dealer-installed or port-installed, the latter of which will save you a bit of money. Each of these shelving options is permanently installed, or perhaps more accurate, not easily removable. According to Fred Gibbons, the owner of Treefrogs, this would mean he'd opt against the shelves since they would limit the versatility to hold bigger arrangements even though it would make shipping smaller items safer. Ford said they are looking into removable solutions.

On the other hand, the folks at Hansen's Cakes beamed about the Katarack sliding shelves designed specifically for catering companies such as Hansen's. They're marketing manager looked like a kid on Christmas morning as she easily lifted the heavy Transit Connect cake they made for the event out of the real Transit Connect. The van's low height made lifting that much easier as well. Presently, they are using two old Windstars and an '87 E-150 on engine No. 5 with 600,000 miles. Patrick Hansen (the seventh-generation owner and baker) said he plans on using Cash for Clunkers to replace part of his fleet with Transit Connects -- one of the few commercial vehicles with good enough gas mileage to comply.

Ford Transit Connect keyboard -- Edmunds.comAlthough the business owners were enticed into participating by a raffle that could result in a new Transit Connect in their garage, each were quite genuine in their praise for the van and how it would benefit their business better than their current vehicles do. First and foremost, the Transit Connect and its Focus-derived 2.0-liter four-cylinder gets substantially better gas mileage than the big V8-powered Econoline-sized vans and even minivans these businesses currently use. Second, its smaller footprint makes maneuvering tights city streets and finding street parking spots easier -- ever try finding a parallel parking spot big enough for a Chevy Express? Surprisingly, all were pleased with Transit Connect's "something different" styling and the large space on its side that could be used for advertisement.

Ford Work Solutions Tool Link by DeWalt tag -- Edmunds.comAs for Ford Work Solutions, here are the highlights available in the Transit Connect and Ford's other work-oriented vehicles.

It all starts with the in-dash computer, which from afar looks like Ford's standard navigation unit. It is a touchscreen, though it has a built-in stylus should your fingers be grimy. The computer runs on a Microsoft operating system and features full Internet access (through a $50 Sprint data plan), a wireless keyboard and touchpad mouse (top right), a separate hard drive, remote computer access, and a Garmin navigation system. You can even get a wireless printer.

Ford Work Solutions Tool Link by DeWalt transmitter box - Edmunds.comTool Link by DeWalt allows you to electronically keep track of the valuable items in your truck or van. It works by placing little tags (above right) on whatever items you want to keep track of, then naming them in the in-van computer (unless you want to memorize code numbers). A black box (right) mounted in the interior searches for all those tags and transmits the data to the in-van computer, providing a tally of items. If something is missing, it'll let you know. Sadly, it can't tell you where it wondered off to, therefore eliminated the possibility of using Tool Link to keep track of your children.

Crew Chief is basically big brother, keeping freakishly precise data about the driver's habits behind the wheel. Not only does it keep track of the up-to-the-minute whereabouts of your business' fleet, it can also tell how long the van is idling, what the driver's acceleration tendencies are and the routes they are taking. Basically, 3-hour lunches at Fuddruckers have become a thing of the past. The boss will love it, the employee .. not so much.

I walked away very impressed with the Ford Transit Connect. It brings fresh ideas to a stale segment, much like the Dodge Sprinter did, but does so at a very low price and at a Goldilocks size unmatched in the American market. There is also a "wagon" version with a three- or two-person bench seat that would be ideal for taxi companies.

Ford Transit Connect Handling - Edmunds.com

And finally, to show you how maneuverable it is, here is a video of the Transit Connect zipping around a roof-top maneuverability course piloted by Car and Driver's Steve Siler, who was only too happy to oblige my request for another go-around. For the record, I didn't hit any cones.

Thursday, July 16, 2009

Pretty Cool Tidings...

Today, Ford Motor Company selected Hansen's Cakes to participate in the last leg of their National Media Event, promoting the new Ford Transit Van.
We spent the day entertaining 46 members of the press (National & local,) fielding their questions about the history of Hansen's, what we do, where we deliver, etc...and telling them what we personally like about the new van that Ford presented.



We liked the Ford Transit so much, we made a cake to honor it.
Ford liked the cake so much, they borrowed it for their End-of-Event-event tonight.
All's well that ends well.
.
Now let's see if we get a free van...?!?



Now, we don't want you to think we were only creating that one van cake this week; here are a few highlights of some of the other cakes we're working on!
































Just a smattering, of course!
: )

Friday, July 10, 2009

AWBW

(from AWBW)

Our First Ever Music & Art Fest is tomorrow, July 11th, 1pm - 5pm

redwhite+blue

zz70 S. Raymond Ave.Old Pasadena, CA 91105WALK INS WELCOME!!

Suggested donation: Adults $30 Students $20
We can't believe it's finally here! We're so excited about all the wonderful musicians, art exhibitors, food sponsors and auction items we have for this event! The support for AWBW has been terrific! Our event has even been on TV, the radio and in the newspapers! Please join us for this exciting and fun afternoon! You're the first to see our amazing silent, live and opportunity auction items below! We have items from Miley Cyrus, Universal Studios, the Dodgers and lots, lots more!
Plus +++ redwhite+bluezz is offering three signature cocktails as well as lots of wines from around the world - and 40% of the proceeds are going to AWBW! In addition to all the delicious food that is being donated from various chefs across Los Angeles, redwhite+bluezz are serving samples of their speciality dishes and giving AWBW 20% of the proceeds.

AND!!! Hansen's Cakes is donating a 3 tier cake with red velvet filling in one layer, carrot cake and cream cheese for the middle layer and chocolate mousse with chocolate chips for the top! This is sure to tempt your friends and inspire them to attend!
Please tell your guests the entrance to the event is on Green St. between Raymond St. and Arroyo Parkway. And there's parking for everyone at the Unified Parking lot at the back of redwhite+bluezz at 32 S. Arroyo Parkway for $7.00 for the day. There is also a parking lot located in front of redwhite+bluezz’s front door (at Raymond and Green) where standard Old Pasadena parking rates apply.
We're looking forward to seeing you tomorrow at redwhite+bluezz, 70 S. Raymond, Old Town Pasadena!!

Tuesday, July 7, 2009

Yummers...


Spreading the word to the peeps on the streets, we've put out some faux-vintage-inspired signage...




Then there is classic Mickey & Minnie; they made their way to Pinz (the bowling alley by Jerry's Deli, Studio City) for a special party...



Some of the good-to-go cakes for last minute celebrations. Come on by and see what we've come up with now!
A rehally big shoe...





A swirly gold shimmering wedding cake...






Our classic Sax design...






...and a different take on the damask pattern. Yummm!









Don't forget about our basic floral designs (with fancy inside scrollwork added.) Chocolate and baby blue...how deliciously elegant!




Tuesday, June 30, 2009

Va Va Voom...

On Sunday we were invited to participate in the very first gi-normous Bar/Bat Mitzvah Event at Universal Studio (held in the Globe Theater.)
It was time to create some brand-new designs for the occasion, so here's what we came up with: A prayer-inspired design, which can highlight the Bar/Bat Mitzvah's own Torah portion (and the name of G_d would not be printed.) Made to accomodate just about any size party, it starts with a serving size of 50.





Next up, we made one of our "Rites of Passage" designs, featuring photos of the Bar/Bat Mitzvah kids. Just imagine, you can have your own child's lifetime highlights wrapped edibly around the tiers...also sized to meet your specifications!












Cap'n Jack and his Mate enjoyed eating up some of the fresh cake we sliced up at the show...we passed out close to 1,000 slices of cake that day!


























Do you think the pirates were looking for this treasure chest? Hmmm...








Here's something different...edible glitter covers these delicious chocolate truffle-balls (they really look like authentic glass glitter!)
Available with an advance order (three weeks,) these balls are a bit on the costly side ($4. each) but come in a huge variety of colors which will enhance any of our designs. Ummmm!










A birthday cake for one of our own....Beverly Hills sales gal Patty celebrated in tasty style!








































This Thomas Train was hand sculpted by our master artists out of scrumptious cake and butter creme.
Toot!














One of our cheetah-licious designs...









You may add any animal to any of our designs...this one IS good enough to eat! Grrr....


































Tuesday, June 23, 2009

Having the Time of Our Lives...

Celebrate with a look at your own past, with a special "Time of Your Life" cake.
This triple-tiered baby features a lifetime of favorite photographs (all edibly-delish) to commemorate a milestone birthday.



Baby Shower cakes should taste as good as they look...this one sure did!





Another exquisite birthday design...





...and a Father's Day stack.
Better than hotcakes!





One of our signature Spring Floral designs...






...and a two-tiered birthday burst of colorful flowers.







A big cake for the big cheese...



...and a box full 'o love!









A Hannah Montana celebration...















...and one of our so-so popular simple dot specials.



A Musical fete...










...and a comical graduate!









Daddy's boy is all about balls...












...and an opening night theatrical party cake!

























Wednesday, June 17, 2009

Me Gusta!

This has to be one of the most clever party ideas we've seen in a long time. Love the cake!


Smooth pillows of cake are a decadent delight...


...and a very simple floral for your enjoyment.



Another damask idea, this time round in chocolate brown and pink...



..and a festive Mexican theme on a full sheet cake (love the maracas!)
.
What a week!

Tuesday, June 9, 2009

Loving Tori and Dean (and the kids!)

We'd like to wish little baby Stella a very happy first birthday today.
We were once again blessed by a cake order by our favorite celebrity supah-star, Tori Spelling, who came up with the idea for an extreme (but cute) ladybug for her ladybug.
Talk about making an impression!
We love you guys!!!

Thursday, June 4, 2009

Beautiful Dreams Realized...


Asian-inspired elegance makes this exquisite gem a recent favorite. The cake is the perfect centerpiece for any occasion, and brings a touch of the exotic to your event.

Chocolate on chocolate not only looks divine...you can just imagine how delicious this butter creme creation actually tastes!

Going all dotty this week...









...and swirly-whirly too!







This cake just takes our breath away. So lovely, without a smidge of fondant.












Reel-y yummy...









...and Beverly Hills appropriate!








"Congraduations..."


Graduation time is in full swing, so of course we're blissfully up to our ears in grad hats! We only hope the local haberdashers are as busy making mortarboards as we are right now!
.
For just about any number of servings, color and flavor choices, these hats epitomize one size fits all!